While a standard PDP is typically created for all traffic and users, an enhanced PDP is optimized for those coming to your website from an ad. Example of an article landing pageĪn enhanced PDP is optimized for paid traffic. An article landing page is optimized to convert, so the copy needs to both educate and persuade. Articles are designed to educate the consumer and allow you to take multiple approaches to how you want to inform your audience. Example of a quiz landing pageĪn article page allows you to build trust and authority by discussing a topic related to your product or service. We’ve seen great success in both D2C and lead gen clients. An embedded quiz is essentially a component that we can add to a new or existing landing page like a listicle or an overview page. Each is pretty self-explanatory - the single-page quiz is the entire quiz on one page whereas the multi-page quiz takes the user to a new page for each question. We have a variety of quiz templates, including embedded quizzes and single-page and multi-page quiz templates. Allowing the user to take a quiz is interactive, fun, and personalizes their experience on your website. Having a quiz on your landing page is a great way to generate warm leads. This gives you a chance to answer FAQs from previous customers and draw the reader in without too much copy. ![]() You’re giving them reasons why your product or service is worthy of their attention in a digestible way. Example of an overview landing pageĪ listicle is a design that helps your audience scan the information without feeling overwhelmed. That way when they do see the price, they’ll have a better understanding of why that price is justified. Instead of immediately showing the user the price of your product, an overview page allows you to educate them on why they need your product or service. If you have a product with a high price point, the cost may detract them before having a better understanding of the product or service. Are they searching for something specific?Īn overview page is perfect for upper-funnel traffic. Try taking a channel-specific approach based on the user’s intent. When thinking about which landing page template you want to test, you need to determine the template that’s the best fit for the channel, product/service, and primary KPI. Other positive impacts of CRO can include an increase in average order value, increased revenue, and decreased bounce rates. ![]() Why should you care about the landing page experience? Increasing conversion rates helps your growth member/team scale accounts and increase spend. We continually test these pages with a mix of big swing and iterative tests to increase conversion rates. Our highly skilled CRO team creates landing pages quickly that are optimized for paid traffic. One of the first places we look to solve this challenge is their landing page. ![]() By Alison DeMocker and Allie Lucksted, MBAĪ common challenge that brings new clients to us is the struggle to convert users once they've clicked on their ad.
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